City-district divergence grid: A multi-level city brand positioning tool
© 2017 Macmillan Publishers Ltd. City brand positioning is a major challenge in the branding efforts of cities and places. The purpose of this research is to examine various place branding concepts and create a management tool that can help city administrators develop city brand positioning strategi...
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| Format: | Article |
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2019
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/45368 |
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