Starbucks’ marketing communications strategy on Twitter
© 2016 Informa UK Limited, trading as Taylor & Francis Group. Many scholars have found that social media are extraordinarily useful platforms for marketers to engage their stakeholders. Much research has developed frameworks for and proposed empirical guidelines on how brands should communicat...
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| Format: | Article |
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2018
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/42082 |
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