Client Relationship Marketing Practices: An Exploratory Study of the Legal Industry
© 2014, Copyright © Taylor & Francis Group, LLC. This article aims to identify and examine the responsibilities of the marketing specialists and legal practitioners in the legal industry at different stages of the client relationship development process. A conceptual framework is proposed to a...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/33516 |
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| Institution: | Mahidol University |