Religiosity and consumer behaviour: A study of consumer preferences and well-being among younger and older Malaysians
This paper examines the relationship between religiosity and two concepts of interest to consumer researchers: consumer well-being and consumer preferences. Our study replicates and extends previous research on cultural and subcultural influences on consumer well-being and consumer preferences, in a...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/31449 |
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