Religiosity and consumer behaviour: A study of consumer preferences and well-being among younger and older Malaysians

• Main Authors: Fon Sim Ong, George P. Moschis, Rung A.Roon Khongdee, Torpong Suemanotham
• Other Authors: Universiti Tun Abdul Razak
• Format: Conference or Workshop Item
• Published: 2018
• Subjects: Business, Management and Accounting; Decision Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/31449

This paper examines the relationship between religiosity and two concepts of interest to consumer researchers: consumer well-being and consumer preferences. Our study replicates and extends previous research on cultural and subcultural influences on consumer well-being and consumer preferences, in a...