Value-based localization strategies of automobile subsidiaries in Thailand

• المؤلفون الرئيسيون: Lalit M. Johri, Phallapa Petison
• مؤلفون آخرون: Asian Institute of Technology Thailand
• التنسيق: مقال
• منشور في: 2018
• الموضوعات: Business, Management and Accounting
• الوصول للمادة أونلاين: https://repository.li.mahidol.ac.th/handle/123456789/19024

Purpose – To analyse the scope of localization strategies and corresponding benefits of these strategies to subsidiaries of international companies in the automobile industry in Thailand. Design/methodology/approach – The authors have adopted the case research method to investigate localization stra...