A structural model of cultural tourism supply chain collaboration on the R3A route

• المؤلفون الرئيسيون: Piboonrungroj P., Buranasiri B., Moonpim W., Chawalit P., Sankakorn K.
• التنسيق: دورية
• منشور في: 2017
• الوصول للمادة أونلاين: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84990051107&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/42352

© ExcelingTech Pub, UK. This paper aims to evaluate the supply chain collaboration in the cultural tourism on the R3A route, which is starting from Kunming (China) to Luang Namtha (Lao PDR) and to Chiang Rai (Thailand). The Structural Equation Model (SEM) was used to evaluate the key factors that ha...