Knowledge Activation and Persuasiveness of Information Content of Advertisements
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| Main Authors: | , , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
1999
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/soss_research/477 |
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| 機構: | Singapore Management University |
| 語言: | English |