Integration of Social Media Technologies with ERP:A Prototype Implementation

Many organizations use social media to enhance collaboration both internally among employees and externally with customers and partners. However, it is not sufficient to just create a presence in some key social environments such as Facebook or YouTube. In order to fully leverage the value of social...

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Main Authors: SHANKARARAMAN, Venky, LUM, Eng Kit
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2013
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在線閱讀:https://ink.library.smu.edu.sg/sis_research/2043
https://ink.library.smu.edu.sg/context/sis_research/article/3042/viewcontent/Integration_of_Social_Media_Technologies_with_ERP_A_Prototype_Imp.pdf
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機構: Singapore Management University
語言: English
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總結:Many organizations use social media to enhance collaboration both internally among employees and externally with customers and partners. However, it is not sufficient to just create a presence in some key social environments such as Facebook or YouTube. In order to fully leverage the value of social media, organizations must integrate social media with their business processes, which means new solutions have to be developed that extend existing enterprise systems. In this paper, we present a prototype solution that demonstrates the integration of social media with the order processing process. The implemented solution brings together the embedded best practice processes within an ERP with unstructured data from the social media.