Bling and brand recognition: What your conspicuous consumption says about you

• المؤلف الرئيسي: Singapore Management University
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2017
• الموضوعات: Fashion Business; Personality and Social Contexts; Social Psychology
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/pers/116; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1124&context=pers

Makers of luxury goods can charge even more if they play down their famous labels