A tale of two signals: Partner CSR versus CSI and alliance formation

• المؤلفون الرئيسيون: YU, Qiwen, CUYPERS, Ilya R. P., WANG, Heli
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2024
• الموضوعات: corporate social responsibility; corporate social irresponsibility; alliance formation; Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7499; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8498/viewcontent/AMJ_2022_0862_av.pdf
• المؤسسة: Singapore Management University

This study outlines two signaling mechanisms—trust and spillover—through which a potential partner’s corporate social responsibility (CSR) and corporate social irresponsibility (CSI) affect alliance formation. Extending a key insight in signaling theory that positive and negative signals are concept...