Don’t cut your marketing budget in a recession
Duplicate record, see full text at https://ink.library.smu.edu.sg/lkcsb_research/6592/. Companies tend to cut marketing in a recession. But firms that maintain their marketing spend while reallocating it to suit the context – be it in product developing, advertising and communication, or pricing – t...
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| المؤلفون الرئيسيون: | , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/6639 https://ink.library.smu.edu.sg/lkcsb_research/6592/ |
| الوسوم: |
إضافة وسم
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