Derailed: Communicating Singapore’s mass transit crises [Case study]

• المؤلف الرئيسي: PANG, A.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: Transportation; Singapore; mass rapid transit; crisis communication; Asian Studies; Business and Corporate Communications
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/6610; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7609/viewcontent/Derailed_MRT_crises_2013_av.pdf
• المؤسسة: Singapore Management University

The case: In December 2011, one of Singapore’s main mass transit rail lines came to a standstill for several hours on two separate days. While occasional public transport breakdowns are unavoidable, the rail operator came under intense criticism for its poor handling of the incidents, including its...