Media relations in an evolving media landscape

• Main Authors: PANG, Augustine, CHIONG, Vivien H. E., Abul Hassan, Nasrath Begam Binte
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2014
• 主題: Newspapers; Singapore; Mass media; Public relations; Communication management; Press relations; Business and Corporate Communications; Organizational Behavior and Theory
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/6007; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7006/viewcontent/Media_relations_JCOM_2014_av.pdf
• 機構: Singapore Management University

Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool....