Global future: The next challenge for Asian business

• المؤلفون الرئيسيون: DE MEYER, Arnoud, WILLIAMSON, ‎ Peter, RICHTER, ‎ Frank-Jürgen, MAR, ‎ Pamela C. M.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2005
• الموضوعات: Asian Studies; International Business; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5480
• المؤسسة: Singapore Management University

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a mo...