Global future: The next challenge for Asian business

• Main Authors: DE MEYER, Arnoud, WILLIAMSON, ‎ Peter, RICHTER, ‎ Frank-Jürgen, MAR, ‎ Pamela C. M.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2005
• 主題: Asian Studies; International Business; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/5480

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a mo...