Global Quality Management: A Research Focus

• Main Authors: Kim, Kee Young, CHANG, Dae Ryun
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 1995
• 主題: Business Administration, Management, and Operations
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/2928; https://doi.org/10.1016/0148-2963(94)00007-2
• 機構: Singapore Management University

This study looks at the purchasing of imported industrial products among managers in a newly industrializing country (NIC). The authors propose that the industrial marketing requirements to buyers in an NIC, given their mix of environmental and organizational conditions, are different from those in...