Honestbee: Adding a brick and mortar store to its online business

• المؤلفون الرئيسيون: TAN, Wee Liang, GOMULYA, David, CHAN, David, Chan, Chi Wei
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2021
• الموضوعات: E-commerce; Omni-channel; Brick and mortar; Consumer behaviour; Technological innovation; Service expansion; E-Commerce; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/388; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0032%20%5BHonestbee%5D/SMU-21-0032%20%5BHonestbee%5D.pdf?CT=1635306046864&OR=ItemsView

In January 2019, Raymond Holmes, head of the Singapore Association of Chief Marketing Officers (CMO), an informal roundtable of CMOs from multinational corporations, went to explore Habitat, a hi-tech grocery store by Honestbee, a food and grocery delivery company. The advent of e-commerce allowed c...