Suntec Singapore: Introducing innovations in the MICE industry

• المؤلفون الرئيسيون: LIM, Yun Fong, CHAN, Chi Wei
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2018
• الموضوعات: Innovation; Process Improvement; Leadership; Employee Development; Partnerships; Asian Studies; Business Administration, Management, and Operations; Operations and Supply Chain Management
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/209; https://cmp.smu.edu.sg/case/3451

In November 2016, Arun Madhok, CEO of Suntec Singapore (Suntec), a premier convention and exhibition centre in Singapore, was looking at processes in which productivity could be improved. The global MICE industry was becoming increasingly competitive. Suntec’s strategy was to capitalise on its good...