Minh Long Co. Ltd. Collection Items

• المؤلفون الرئيسيون: ZERRILLO, Philip C., CATASTI, Paolo
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: New Business Venture; Break Even Analysis; Strategic Expansion; Porcelain; Vietnam; Southeast Asia; Asia; Collection Items; Training and Development; Asian Studies; Entrepreneurial and Small Business Operations; Marketing; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/36; https://cmp.smu.edu.sg/case/2541; https://ink.library.smu.edu.sg/context/cases_coll_all/article/1038/filename/0/type/additional/viewcontent/SMU_12_0030TN__Minh_Long_Collections.docx

The tall porcelain vase stood forlorn next to a large kiln on the Minh Long factory floor in Saigon. Portions of its surface were scarred by a myriad of tiny bubbles. “Six months of work wasted.” blurted Mr Ly Ngoc Minh, Chairman and Chief Executive Officer of Minh Long Porcelain Co. Ltd., to his so...