Minh Long Co. Ltd. Collection Items

• Main Authors: ZERRILLO, Philip C., CATASTI, Paolo
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2013
• 主題: New Business Venture; Break Even Analysis; Strategic Expansion; Porcelain; Vietnam; Southeast Asia; Asia; Collection Items; Training and Development; Asian Studies; Entrepreneurial and Small Business Operations; Marketing; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/36; https://cmp.smu.edu.sg/case/2541; https://ink.library.smu.edu.sg/context/cases_coll_all/article/1038/filename/0/type/additional/viewcontent/SMU_12_0030TN__Minh_Long_Collections.docx

The tall porcelain vase stood forlorn next to a large kiln on the Minh Long factory floor in Saigon. Portions of its surface were scarred by a myriad of tiny bubbles. “Six months of work wasted.” blurted Mr Ly Ngoc Minh, Chairman and Chief Executive Officer of Minh Long Porcelain Co. Ltd., to his so...