NTUC Income’s orange force: Powering forward to innovative paths of customer excellence

NTUC Income’s orange force: Powering forward to innovative paths of customer excellence

In October 2011, NTUC Income, Singapore’s largest automotive insurer launched the ‘Orange Force’. This was a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders would arrive at an accident scene within minutes to assist and comfort those who...

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書目詳細資料
Main Authors:	SRIVASTAVA, Rajendra K., JOSHI, Havovi
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2012
主題:	Branding Brand Equity Service Excellence Innovative Customer Service NTUC Income Insurance Automotive Insurance Orange Force Singapore Business Administration, Management, and Operations Business and Corporate Communications Marketing
在線閱讀:	https://ink.library.smu.edu.sg/cases_coll_all/26 https://cmp.smu.edu.sg/case/2611
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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