Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

• Main Authors: Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen
• 其他作者: DEAN'S OFFICE (BIZ)
• 格式: Article
• 語言: English
• 出版: ELSEVIER SCIENCE INC 2023
• 主題: Social Sciences; Business; Business & Economics; Marketing; Artificial intelligence; AI; Natural Language Processing; Big Data; Digital; NEURAL-NETWORK APPROACH; BIG DATA; AUTOMATION; FUTURE; COCITATION; ANALYTICS; INTERNET; QUALITY; THINGS; IMPACT
• 在線閱讀: https://scholarbank.nus.edu.sg/handle/10635/245230

10.1016/j.jbusres.2020.10.044