Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

由 Wirtz, Jochen, Kowalkowski, Christian
出版 2023

?So what if ChatGPT wrote it?? Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

由 Dwivedi, Yogesh K, Kshetri, Nir, Hughes, Laurie, Slade, Emma Louise, Jeyaraj, Anand, Kar, Arpan Kumar, Baabdullah, Abdullah M, Koohang, Alex, Raghavan, Vishnupriya, Ahuja, Manju, Albanna, Hanaa, Albashrawi, Mousa Ahmad, Al-Busaidi, Adil S, Balakrishnan, Janarthanan, Barlette, Yves, Basu, Sriparna, Bose, Indranil, Brooks, Laurence, Buhalis, Dimitrios, Carter, Lemuria, Chowdhury, Soumyadeb, Crick, Tom, Cunningham, Scott W, Davies, Gareth H, Davison, Robert M, De, Rahul, Dennehy, Denis, Duan, Yanqing, Dubey, Rameshwar, Dwivedi, Rohita, Edwards, John S, Flavian, Carlos, Gauld, Robin, Grover, Varun, Hu, Mei-Chih, Janssen, Marijn, Jones, Paul, Junglas, Iris, Khorana, Sangeeta, Kraus, Sascha, Larsen, Kai R, Latreille, Paul, Laumer, Sven, Malik, F Tegwen, Mardani, Abbas, Mariani, Marcello, Mithas, Sunil, Mogaji, Emmanuel, Nord, Jeretta Horn, O'Connor, Siobhan, Okumus, Fevzi, Pagani, Margherita, Pandey, Neeraj, Papagiannidis, Savvas, Pappas, Ilias O, Pathak, Nishith, Pries-Heje, Jan, Raman, Ramakrishnan, Rana, Nripendra P, Rehm, Sven-Volker, Ribeiro-Navarrete, Samuel, Richter, Alexander, Rowe, Frantz, Sarker, Suprateek, Stahl, Bernd Carsten, Tiwari, Manoj Kumar, van der Aalst, Wil, Venkatesh, Viswanath, Viglia, Giampaolo, Wade, Michael, Walton, Paul, Wirtz, Jochen, Wright, Ryan
出版 2023

The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors

由 Borghi, M, Mariani, MM, Vega, RP, Wirtz, J
出版 2023

Reciprocity between Financial and Social Performance in Microfinance Institutions

由 Swee-Sum Lam, Weina Zhang, Achsah Xiaohui Ang, Gabriel Jacob
出版 2020

Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction

由 Ashtar, Shelly, Yom-Tov, Galit B, Rafaeli, Anat, Wirtz, Jochen
出版 2023

Congruency of scent and music as a driver of in-store evaluations and behavior

由 Mattila, AS, Wirtz, J
出版 2023

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

由 Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen
出版 2023

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

由 Dwivedi, Yogesh K, Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A, Ahn, Sun J Grace, Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavian, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S, Lartey, Jared O, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A, Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
出版 2023

Performance Shortfall, Executive Social Relations and the Choice Between Shared and Full Control for New Overseas Entries

由 Weihong Chen, Xi Zhong, Andrew Delios, Hailin Lan
出版 2024

Modeling and optimization of multilevel marketing operations

由 Hum, SH, Parlar, M
出版 2023

Commentaries on the Sharing Economy: Advancing New Perspectives

由 Fritze, Martin P, Benkenstein, Martin, Belk, Russell, Peck, Joann, Wirtz, Jochen, Claus, and Bart
出版 2023

Consumer responses to compensation, speed of recovery and apology after a service failure

由 Wirtz, J, Mattila, AS
出版 2023

Artificial intelligence empowered conversational agents: A systematic literature review and research agenda

由 Mariani, Marcello M, Hashemi, Novin, Wirtz, Jochen
出版 2023

Immersive time (ImT): Conceptualizing time spent in the metaverse

由 Mogaji, Emmanuel, Wirtz, Jochen, Belk, Russell W, Dwivedi, Yogesh K
出版 2023

Service robots: Applying social exchange theory to better understand human-robot interactions

由 Kim, Hyunsu, So, Kevin Kam Fung, Wirtz, Jochen
出版 2023

A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research

由 Mariani, Marcello, Wirtz, Jochen
出版 2023

The service robot revolution

由 Paluch, S, Wirtz, J, Kunz, WH
出版 2023

Research note: conceptualizing agentic luxury in luxury services

由 Holmqvist, J, Wirtz, J, Issandou, A
出版 2023

Central Bank Digital Currencies in Emerging Economies: Practical Considerations

由 Hrnjic, Emir, Clarke, Gordon
出版 2023

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

由 Kunz, Werner H, Wirtz, Jochen
出版 2023