Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

• Main Authors: Hung, I.W., Wyer Jr., R.S.
• 其他作者: MARKETING
• 格式: Article
• 出版: 2014
• 主題: perspective taking; persuasive appeals; self-awareness; self-focused attention
• 在線閱讀: http://scholarbank.nus.edu.sg/handle/10635/116315

10.1177/0146167213513474