iProperty.com : creating an internet venture

• Main Authors: Allampalli, D. G., Heng, Michael Swee Hai
• 其他作者: Nanyang Business School
• 格式: Case Study
• 語言: English
• 出版: 2013
• 主題: DRNTU::Business
• 在線閱讀: https://hdl.handle.net/10356/99853; http://hdl.handle.net/10220/13552; http://www.asiacase.com/case/ntuAbcc/iProperty.html

Tracking the start-up and growth of a new Internet venture at the start of the industry's boom in mid-1999, the case delineates the experiences of two young engineering and business graduate entrepreneurs: Alex Koo and David Leong, who set-up a B2C portal for the real estate industry (REI). To...