Adoption of mobile data services in Singapore : a needs-based perspective

• المؤلفون الرئيسيون: Ang, Kai Ling, Chua, Ivan Cheng Yi, Chua, Margaret Wei Ling
• مؤلفون آخرون: Gilbert, Arthur Lee
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Information technology::Data management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9965
• المؤسسة: Nanyang Technological University

Mobile Data Services are an emerging phenomenon in Singapore. We used 3-stage exploratory research comprising surveys, focus groups and weblog analysis to capture the emerging phenomenon because MDS is not established in Singapore. Beginning with a macro-level perspective, we explored the success of...