Johnson & Johnson's baby care products in China.

• Main Authors: Chong, Yen Yin., Tan, Leanne Pei Ying., Tay, Chiou Rong.
• 其他作者: Gupta, Vivek
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/9958
• 機構: Nanyang Technological University

The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future impro...