Persuasive writing techniques in fundraising.

• Main Authors: Poon, Yi Qian., Tan, Angeline Siang Ching., Thong, Hui Ling.
• 其他作者: Wong, Irene Foong Heng
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Sociology::Social and public welfare
• 在線閱讀: http://hdl.handle.net/10356/9933

This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successfu...