Performance measurement of the Singapore Tourism Board

• المؤلفون الرئيسيون: Dong, Jia Ying, Kow, Sinhui, Yeo, Si Min
• مؤلفون آخرون: Leong, Choon Chiang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9877

This project evaluates the performance of STB in implementing Tourism 21. With increased importance of tourism to Singapore’s economy, we examine if STB fulfilled its role satisfactorily. Yet, there is still a lack of performance indicators for a government organization like STB as performance measu...