Performance measurement of the Singapore Tourism Board

• Main Authors: Dong, Jia Ying, Kow, Sinhui, Yeo, Si Min
• 其他作者: Leong, Choon Chiang
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/9877

This project evaluates the performance of STB in implementing Tourism 21. With increased importance of tourism to Singapore’s economy, we examine if STB fulfilled its role satisfactorily. Yet, there is still a lack of performance indicators for a government organization like STB as performance measu...