Educational marketing : marketing plan for NTU executives masters in Business Administration degree in China.

• المؤلفون الرئيسيون: Pek, Soon Kang., Lim, Teng Teng., Lim, Shu Zhen.
• مؤلفون آخرون: Leong, Choon Chiang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::General::Education
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9864

Since China's entry into WTO in 1999, she has opened up for foreign investment. NTU has collaborated with Shanghai Jiao Tong University to provide Executive Masters of Administration Program. The research is to draft an improved marketing plan for NTU in accordance to the survey, internal and...