L'oreal : facing challenges in China's skin care product market

• Main Authors: Au, Shun Chung, Chia, You Chou, Tay, Rui Xian
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/9586
• 機構: Nanyang Technological University

A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations ar...