‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race

• المؤلف الرئيسي: Senol Yilmaz
• مؤلفون آخرون: S. Rajaratnam School of International Studies
• التنسيق: Commentary
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Social sciences::Political science
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/95093; http://hdl.handle.net/10220/8848

Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day?...