Determinants of intention to adopt mobile commerce in Singapore.

This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographic...

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Main Authors: Lee, Min Min., Liew, Wei Chong., Seah, Winnie Sui Gek.
其他作者: Gilbert, Arthur Lee
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/9485
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