Determinants of intention to adopt mobile commerce in Singapore.
This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographic...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9485 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| id |
sg-ntu-dr.10356-9485 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-94852023-05-19T06:16:18Z Determinants of intention to adopt mobile commerce in Singapore. Lee, Min Min. Liew, Wei Chong. Seah, Winnie Sui Gek. Gilbert, Arthur Lee Nanyang Business School DRNTU::Business::Marketing This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographics, mediators, perceived usefulness and intention to adopt m-commerce. 2008-09-24T07:32:52Z 2008-09-24T07:32:52Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9485 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Lee, Min Min. Liew, Wei Chong. Seah, Winnie Sui Gek. Determinants of intention to adopt mobile commerce in Singapore. |
| description |
This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographics, mediators, perceived usefulness and intention to adopt m-commerce. |
| author2 |
Gilbert, Arthur Lee |
| author_facet |
Gilbert, Arthur Lee Lee, Min Min. Liew, Wei Chong. Seah, Winnie Sui Gek. |
| format |
Final Year Project |
| author |
Lee, Min Min. Liew, Wei Chong. Seah, Winnie Sui Gek. |
| author_sort |
Lee, Min Min. |
| title |
Determinants of intention to adopt mobile commerce in Singapore. |
| title_short |
Determinants of intention to adopt mobile commerce in Singapore. |
| title_full |
Determinants of intention to adopt mobile commerce in Singapore. |
| title_fullStr |
Determinants of intention to adopt mobile commerce in Singapore. |
| title_full_unstemmed |
Determinants of intention to adopt mobile commerce in Singapore. |
| title_sort |
determinants of intention to adopt mobile commerce in singapore. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9485 |
| _version_ |
1770564517835571200 |