Online relationship marketing : the case of Singapore hotels.

• المؤلفون الرئيسيون: Sim, Cheow Joo., Tan, Hong Ling., Tan, Janice Kwee Ling.
• مؤلفون آخرون: Gan, Lydia Loo Geok
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9403

This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites.