Communication of different assurance levels.

Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no...

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Main Authors: Huang, Xuefen., Ong, Cindy Li Ping., Lung, Pauline Kha Yeng.
其他作者: Low, Kin Yew
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/9256
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spelling sg-ntu-dr.10356-92562023-05-19T05:45:01Z Communication of different assurance levels. Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng. Low, Kin Yew Nanyang Business School DRNTU::Business::Management::Communication Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions. 2008-09-24T07:30:13Z 2008-09-24T07:30:13Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9256 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Management::Communication
spellingShingle DRNTU::Business::Management::Communication
Huang, Xuefen.
Ong, Cindy Li Ping.
Lung, Pauline Kha Yeng.
Communication of different assurance levels.
description Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions.
author2 Low, Kin Yew
author_facet Low, Kin Yew
Huang, Xuefen.
Ong, Cindy Li Ping.
Lung, Pauline Kha Yeng.
format Final Year Project
author Huang, Xuefen.
Ong, Cindy Li Ping.
Lung, Pauline Kha Yeng.
author_sort Huang, Xuefen.
title Communication of different assurance levels.
title_short Communication of different assurance levels.
title_full Communication of different assurance levels.
title_fullStr Communication of different assurance levels.
title_full_unstemmed Communication of different assurance levels.
title_sort communication of different assurance levels.
publishDate 2008
url http://hdl.handle.net/10356/9256
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