Communication of different assurance levels.
Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no...
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| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/9256 |
| الوسوم: |
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sg-ntu-dr.10356-92562023-05-19T05:45:01Z Communication of different assurance levels. Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng. Low, Kin Yew Nanyang Business School DRNTU::Business::Management::Communication Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions. 2008-09-24T07:30:13Z 2008-09-24T07:30:13Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9256 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Management::Communication |
| spellingShingle |
DRNTU::Business::Management::Communication Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng. Communication of different assurance levels. |
| description |
Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions. |
| author2 |
Low, Kin Yew |
| author_facet |
Low, Kin Yew Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng. |
| format |
Final Year Project |
| author |
Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng. |
| author_sort |
Huang, Xuefen. |
| title |
Communication of different assurance levels. |
| title_short |
Communication of different assurance levels. |
| title_full |
Communication of different assurance levels. |
| title_fullStr |
Communication of different assurance levels. |
| title_full_unstemmed |
Communication of different assurance levels. |
| title_sort |
communication of different assurance levels. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9256 |
| _version_ |
1770564059670773760 |