Promise you'll never leave me : relationship strength and switching behavior.

• المؤلفون الرئيسيون: Hu, Shirley Shihui., Lin, Geraldine Yihui., Wee, Meei Ling.
• مؤلفون آخرون: Marshall, Roger
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9253
• المؤسسة: Nanyang Technological University

With relationship approach grown in popularity, this study attempts to examine the relationship between relationship strength and customer retention. A conceptual model is presented and empirical findings from survey conducted are discussed. The result of this study has shown that relationships inde...