Customer satisfaction : a case study of NTUC Fairprice supermarket.
The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of ov...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9105 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-9105 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-91052023-05-19T05:41:34Z Customer satisfaction : a case study of NTUC Fairprice supermarket. Chin, Yue Fong. Choo, Winston Tun Tng. Ho, Fang I. Xia, Yang Nanyang Business School DRNTU::Business::Industries and labor The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of overall customer satisfaction. Implications are drawn and suggestions are highlighted. 2008-09-24T07:28:39Z 2008-09-24T07:28:39Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9105 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Chin, Yue Fong. Choo, Winston Tun Tng. Ho, Fang I. Customer satisfaction : a case study of NTUC Fairprice supermarket. |
| description |
The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of overall customer satisfaction. Implications are drawn and suggestions are highlighted. |
| author2 |
Xia, Yang |
| author_facet |
Xia, Yang Chin, Yue Fong. Choo, Winston Tun Tng. Ho, Fang I. |
| format |
Final Year Project |
| author |
Chin, Yue Fong. Choo, Winston Tun Tng. Ho, Fang I. |
| author_sort |
Chin, Yue Fong. |
| title |
Customer satisfaction : a case study of NTUC Fairprice supermarket. |
| title_short |
Customer satisfaction : a case study of NTUC Fairprice supermarket. |
| title_full |
Customer satisfaction : a case study of NTUC Fairprice supermarket. |
| title_fullStr |
Customer satisfaction : a case study of NTUC Fairprice supermarket. |
| title_full_unstemmed |
Customer satisfaction : a case study of NTUC Fairprice supermarket. |
| title_sort |
customer satisfaction : a case study of ntuc fairprice supermarket. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9105 |
| _version_ |
1770565318834388992 |