Motorola : the mobile phone business in China

• Main Authors: Ang, Shan Shan, Chng, Tze Kia, Lim, Zhi Hao
• 其他作者: Gupta, Vivek
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Information technology::Mobile commerce; DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/8792
• 機構: Nanyang Technological University

This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.