A study of consumers' perceptions of supermarkets in Singapore : a store image study

• المؤلفون الرئيسيون: Lai, Lan Fah, Ng, Chin Ling, Lau, Sharon Wen Yee
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8455

This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, an...