Evaluation of distribution strategies for the personal computers industry.

• المؤلفون الرئيسيون: Chua, Hui Hoon., Lim, Joseph Sey Yong., Tian, Hui Peng.
• مؤلفون آخرون: Bhatnagar, Rohit
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Goods distribution
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8396
• المؤسسة: Nanyang Technological University

This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the...