Case study on One.99 shop.

• المؤلفون الرئيسيون: Chan, Kwai Seng., Koh, Wan Ling., Tay, Peggy.
• مؤلفون آخرون: Xia, Yang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8378
• المؤسسة: Nanyang Technological University

This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry.