Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational cons...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7661 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|