Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.

• 主要作者: Sidharth Haralalka.
• 其他作者: Erramilli, Murali Krishna
• 格式: Theses and Dissertations
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/7661

The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational cons...