Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.

• المؤلف الرئيسي: Sidharth Haralalka.
• مؤلفون آخرون: Erramilli, Murali Krishna
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7661

The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational cons...