Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.

This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves aga...

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Main Authors:	Kee, Chin Siang., Ng, Lay Khim.
其他作者:	Erramilli, Murali Krishna
格式:	Theses and Dissertations
出版:	2008
主題:	DRNTU::Business::Management::Competition
在線閱讀:	http://hdl.handle.net/10356/7383
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-73832024-01-12T10:19:23Z Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. Kee, Chin Siang. Ng, Lay Khim. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::Management::Competition This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves against each other using D’Aveni’s four arenas. Master of Business Administration 2008-09-18T07:44:48Z 2008-09-18T07:44:48Z 2002 2002 Thesis http://hdl.handle.net/10356/7383 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Management::Competition
spellingShingle	DRNTU::Business::Management::Competition Kee, Chin Siang. Ng, Lay Khim. Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
description	This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves against each other using D’Aveni’s four arenas.
author2	Erramilli, Murali Krishna
author_facet	Erramilli, Murali Krishna Kee, Chin Siang. Ng, Lay Khim.
format	Theses and Dissertations
author	Kee, Chin Siang. Ng, Lay Khim.
author_sort	Kee, Chin Siang.
title	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_short	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_full	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_fullStr	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_full_unstemmed	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_sort	competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
publishDate	2008
url	http://hdl.handle.net/10356/7383
_version_	1789483043495346176

Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.

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