Kee, C. S., Ng, L. K., & Erramilli, M. K. (2008). Competing in a hypercompetitive environment: A conceptual framework for new entrants' marketing strategies.
Chicago Style CitationKee, Chin Siang., Lay Khim Ng, and Murali Krishna Erramilli. Competing in a Hypercompetitive Environment: A Conceptual Framework for New Entrants' Marketing Strategies. 2008.
MLA引文Kee, Chin Siang., Lay Khim Ng, and Murali Krishna Erramilli. Competing in a Hypercompetitive Environment: A Conceptual Framework for New Entrants' Marketing Strategies. 2008.
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